Analytical tools for trade diversification

List of the table of contents of this article:

• 1,Analysis of the construction of the shopping mall visual guidance system
• 2
  、 What are the functions of the intelligent visual guidance system in the shopping mall?
• 3, How to judge whether a set of visual guidance system design is good or bad?
• 4, It turns out that the mall guide can still be designed like this! ( Above)

Analysis of the construction of the shopping mall visual guidance system

1. The visual guidance design of the shopping mall should roughly consider the following four points: First, the impact on consumer awareness should be studied. Consumer consciousness has holistic characteristics. It can only be generated under the influence of stimuli, and the influence of stimuli always has a certain degree of integrity.

2. For example, the parking lot only provides direction indication function. However, according to incomplete statistics, 70% of the effects of suburban shopping malls occur in the consumption collective of car owners.

3. Unreasonable logo content: The visual guide signs in the mall are often unscientific in design, which will hide or narrow down the key visual guide information, resulting in customers' inability to accurately find the target location and increasing congestion.

4. Therefore, when designing a visual guidance system, we must first determine the positioning of the shopping center. If our positioning is not accurate, it will have a great impact on the overall design of the shopping mall. Today, Zhu Bajie.com will analyze this problem with you, hoping to help you.

What are the functions of the intelligent visual guidance system in the shopping mall?

1. The Meitu intelligent business guidance guide system adopts intuitive guidance function and realizes background centralized content data update, management, statistics and maintenance.

2. The shopping mall visual guidance system is a set of intelligent systems for shopping malls, integrating shopping mall map route guidance, shopping guide, merchant brand marketing, touch query and information release.

3. Touch information search. Customers can check the service content of merchants, shopping malls, distribution of each area, floors, business hours, etc. on the screen.

4. What is the function of the shopping mall shopping guide system?Let me introduce to you the value of the intelligent shopping guide system in the mall. When the shopping guide all-in-one machine in the mall is on standby, it can play publicity advertisements in full screen, and the customer's touch screen can enter the main interface of the guidance system behind the scenes. Improve the exposure rate of shopping mall advertisements and increase the shopping atmosphere.

How to judge whether a set of visual guidance system design is good or bad?

Height and visual distance indication The design of the visual guidance system of the shopping center is mainly to indicate and guide. Its volume does not need to be too large, but if you want to use it as a symbol of the shopping center at the same time, you need to consider the proportional relationship between its own volume and the size of the shopping center space. The volume is too small. , it won't attract people's attention.

Fourth, consumers should try to extend the time consumers stay in the store.Liru people enter the supermarket for shopping, and there are always more things than they originally expected to buy, which is mainly due to the design of the sales site and the deliberate arrangement of the goods.

One, the visual guidance system should be set up continuously. Like the baton, before arriving at the indicated destination, all places that may cause deviations in the walking route should be guided by the destination to guide people to reach the destination smoothly.

Design requirements for the design of the visual guidance system (1) Clarify the creative goals, customer requirements, market requirements, customer requirements. As a logo designer, you should first listen to and understand the enterprise, temperament, soul and ideals of the enterprise. Industry characteristics, the same texture that has been formed in the history of the industry and the personality of making a new logo.

It turns out that the mall guide can still be designed like this! ( Above)

1. Find a differentiated core strategy for the project, and then design around the core strategy from brand, architecture, interior space, to beauty, commercial landscape, visual guidance, etc., so as to accumulate brand assets and image assets in the same direction, and more thematic and symbolic guidance The system can play a role in activating the commercial value of the project.

2. It can bring visual beauty and attractiveness to the whole shopping mall, and can also leave a deep impression on the public, playing a subtle role. Therefore, when designing a visual guidance system, we must first determine the positioning of the shopping mall.

3. The design of the visual guidance system is the si in the sign designGn refers to a recognition symbol at the overall level. It focuses on people's psychological and physiological feelings and the holistic creation of the design object, which will make people have a sincere sense of intimacy, and will form the overall recognizable intention of the design object.

4. The sales site is designed as a long shopping channel to prevent consumers from taking shortcuts to the collection point and exit. When consumers walk around, they may see some goods that arouse the desire to buy, thus increasing purchases.

5. Shopping mall entrance advertising word, floor number and floor guide sign, independent store sign, elevator guide sign, mall indication tag, mall standard identification system planning: first-level guide is defined from the most extended visual effect and functional positioning, and it is also the first guide sign to enter the mall.

6. Channel dynamic line design Mall channel design is one of the key points of shopping mall layout design.The shopping mall channel is mainly divided into the main channel and the secondary channel. The main channel is the main channel that guides customers' actions, and the secondary channel is the fulcrum that guides customers to flow in the store.